What is Cold Email?

Cold Email Explained

Cold email is when you send an email to someone you don't know yet. It's like saying "hi" to a new kid at school.

Imagine going to a birthday party where you don't know anyone. You might walk up to someone and say, "Hi, I'm Alex!" That's what cold email is, but using computers instead.

Why Do People Send Cold Emails?

Cold email helps businesses:

1. Find new friends - You can talk to people who might want what you have
2. Make new friends - You can meet important people who can help you
3. Grow faster - You can talk to lots of people at the same time
4. Save money - It costs less than other ways to find new friends

What Makes a Good Cold Email?

A good cold email:

• Is short - No one wants to read a long letter from someone they don't know
• Feels special - It should feel like you wrote it just for them
• Helps them - It should give them something they want
• Tells them what to do - They should know what to do next (like write back)

Things Not to Do in Cold Emails

Many people make these mistakes:

• Being too pushy - Asking for too much in the first email
• Talking only about yourself - Not thinking about what they need
• Emailing the wrong people - Talking to people who don't need your help
• Using bad titles - Writing email titles that look like junk mail
• Sending too many emails - Bothering people with too many messages

How Alex Helps With Cold Email

Alex makes cold email easier by:

• Writing friendly emails - Our computer helps write messages that sound nice
• Sending at the best time - We send emails when people are most likely to read them
• Sending follow-up emails - Our system sends reminders so you don't have to
• Keeping track of answers - We organize replies so you don't miss any
• Keeping emails out of junk mail - We help make sure your emails get seen

Is Cold Email Allowed?

Yes, cold email is allowed in most places if you:

1. Tell them who you are - Be clear about your name and your company
2. Share your contact info - Include your address and how to reach you
3. Let them say "stop" - Give people a way to ask you to stop emailing
4. Email work addresses - Focus on emailing people at their jobs

Different places have different rules, so it's good to learn about email rules where your readers live.

Cold Email vs. Junk Mail: What's Different?

Remember, good cold email is about starting conversations, not just sending lots of messages to everyone!