Making Sure Your Emails Get Delivered

What is Email Deliverability?

Email deliverability means whether your emails make it to someone's inbox instead of their junk folder (or getting lost).

Think of it like sending a letter:

• Good deliverability = Your letter arrives in the mailbox
• Bad deliverability = Your letter ends up in the trash or gets lost

Why This Matters

If your emails don't reach inboxes, all your work is wasted!

Bad deliverability means:

• People never see your messages
• You get fewer answers
• You waste time and effort
• Your emails get worse at reaching people over time

How Emails Travel

When you hit "send," your email takes a journey:

1. Your computer sends the message
2. Other computers (like Gmail, Outlook) get your message
3. Junk mail checkers look if your email seems fishy
4. Decision time: The email goes to inbox, junk folder, or gets thrown away

What Helps Emails Get Delivered

These things decide if your email reaches inboxes:

1. Sender Reputation

This is like your "report card" for email. Email services watch how people act with your emails.

Good things:

• People open and answer your emails
• People click links in your emails
• People move your emails from junk to inbox

Bad things:

• People mark your emails as junk
• People delete without reading
• Many emails bounce back (wrong addresses)

2. Technical Setup

These technical things tell email services you're a real person:

• SPF: Shows emails really come from your computer
• DKIM: Adds a special mark to prove your emails are real
• DMARC: Makes rules for handling strange emails
• Reverse DNS: Confirms your computer is real

Don't worry about setting these up yourself - Alex can help you get this right!

3. What's In Your Email

What you write matters too:

Things that help:

• Using the person's name
• Writing like you talk
• Simple design
• Clear reason why you're writing

Things that hurt:

• Too many pictures
• WRITING IN ALL BIG LETTERS
• Lots of exclamation marks!!!
• Junk mail words ("Free," "Act now!!!")
• Too many links

How to Get More Emails Delivered

Follow these simple steps to reach more inboxes:

1. Warm Up Your Emails

New email accounts need to make friends first. Start slow and slowly send more.

2. Keep Your Lists Clean

Only email people who might want to hear from you:

• Remove wrong emails
• Remove people who never answer
• Don't buy lists of emails

3. Send Helpful Things

Make sure your emails matter to the person:

• Learn about them before you write
• Make each message special for them
• Give them something useful
• Only contact people who might care

4. Watch Your Numbers

Pay attention to these scores:

• Open rate: Try for 20%+ (higher is better)
• Reply rate: Try for 5%+ (higher is better)
• Bounce rate: Keep below 3% (lower is better)
• Junk complaint rate: Keep below 0.1% (lower is better)

Warning Signs of Problems

Watch for these bad signs:

• Suddenly fewer people opening emails
• More emails bouncing back
• People saying "I never got your email"
• Test emails going to your own junk folder

How Alex Helps Get Emails Delivered

Alex helps your emails get delivered by:

• Warming up: Getting your accounts ready properly
• Content help: Suggesting words that won't look like junk
• Sending at good times: Sending when emails are most likely to be seen
• Watching: Checking your scores and telling you about problems
• Testing: Regularly checking if emails go to inboxes

Remember

Good deliverability isn't about tricks. It's about sending helpful, personal emails to people who might actually be interested. Do that, and email services will help your emails get to inboxes!