Making Emails Special for Each Person

What is Email Personalization?

Email personalization means making your emails feel like they were written just for the person reading them. It's like the difference between getting a birthday card with your name on it versus getting mail that says "To The Family At This House."

Why Making Emails Special Matters

Special emails get:

• 3x more opens than plain emails
• 6x more answers than boring messages
• Better inbox placement because they don't look like junk mail

Think about it: Which email would you open?

• "Special deal for everyone!"
• "Sarah, I saw you might need help with something you're working on"

Ways to Make Emails Special

You can make emails special in different ways:

Level 1: Basic Special Touches

• Using the person's name
• Mentioning their company name
• Talking about their job

Example: "Hi John, I wanted to talk to you as the Marketing Director at Acme Corp..."

Level 2: Research Special Touches

• Mentioning something from their online profile
• Talking about news about their company
• Noting something great they did

Example: "I saw your company just made a new product last month. Great job on growing!"

Level 3: Really Special Touches

• Talking about things they posted online
• Mentioning problems in their type of work
• Talking about people you both know

Example: "I read what you wrote about marketing in healthcare, and I really liked your point about following rules..."

What Parts of Emails to Make Special

Email Titles

Special titles get more opens:

• "John, quick question about Acme's marketing"
• "I saw what you wrote about healthcare and had a thought"
• "Sarah, I found something helpful for your work"

First Lines

The first sentence should show you're not sending the same email to everyone:

• "I noticed you've been working at Acme for 3 years now..."
• "Congrats on your new job as Marketing Director!"
• "Your talk at the Boston meeting last month was really good."

How You Can Help

Connect what you offer directly to their needs:

• "Since your company is now selling in other countries, I thought..."
• "Since your team is trying to keep customers happy, our tool might help by..."
• "After seeing your company cares about the environment, I wanted to share how we've helped other companies..."

How Alex Helps Make Emails Special

Alex makes specializing emails easier by:

1. Finding information: Finding good information about the people you're emailing
2. Smart patterns: Creating email patterns that change for each person
3. Smart writing: Making special first lines based on information about the person
4. Auto-fill fields: Automatically putting special information into emails
5. Special checking: Making sure your emails include personal touches

Mistakes to Avoid

1. Fake Special Touches

Using obvious fill-in-the-blank emails feels fake.

Bad example: "Hi , I was looking at and thought..."

2. Too Personal

Sharing too much information about someone can feel scary.

Bad example: "I noticed you just bought a house in Boston and have three kids..."

3. Wrong Information

Getting details wrong hurts trust right away.

Bad example: "Congratulations on your job as Marketing Director" (when they're actually the Sales Director)

4. Only Making the Greeting Special

Adding special touches throughout the email works better than just at the beginning.

How to Find Information to Make Emails Special

Finding good information is easy:

1. LinkedIn: Job history, recent posts, school, skills
2. Company website: Recent news, new products, company values
3. Google News: Search for the person's name and company
4. Twitter/X: Recent work opinions and interests
5. Industry magazines: Articles they wrote or were mentioned in
6. Company announcements: New projects or achievements

Making Many Emails Special

How can you make hundreds of emails special? Here's how:

1. Group similar people: Put similar people in groups and personalize by group
2. Use different levels: Really special emails for important people, simpler for others
3. Let Alex help: Let Alex create special content based on research
4. Save information: Store useful information for future emails
5. Use patterns: Create email patterns that can be easily made special

Remember

Good personalization isn't about tricks - it's about showing real interest in the other person. When done right, making emails special helps you connect better and start real conversations!